Anna Priest has been appointed Senior Vice President and Head of Paramount+ for the UK market, Marco Nobili, EVP and International General Manager of Paramount+, announced to staff in a recent internal memo.
Priest, who previously served as Chief Marketing Officer for Paramount UK, will now report to Marco Nobili.
In this new role, Priest will define the strategic vision for Paramount+ in the UK and Ireland, “while leveraging partnerships to identify growth opportunities for the streamer.”
As CMO for Paramount UK, Priest was key in the successful launch and growth of Paramount+, helping to build the brand with the subscriber base and partners, including key players like Sky, Three and Virgin.
Jon Creamer
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