At its MAX London creativity conference, Adobe has showcased the new Firefly AI-assisted content ideation, creation and production app.
Adobe released the new Firefly Image Model 4 and Firefly Image Model 4 Ultra and has made Firefly Video Model generally available.
The new Firefly includes all of Adobe’s ‘commercially safe’ creative AI models, including the new Firefly Image Model 4 for lifelike images, the new Firefly Image Model 4 Ultra and the Firefly Video Model which generates footage from text prompts and images.
Firefly now allows users the choice to use AI models from partners, with Google Cloud and OpenAI models available now and models from partners including fal.ai, Ideogram, Luma, Pika and Runway available in the coming months.
“With Firefly, we set out to transform creators’ experience by bringing image, video, audio and vector generation together in a one-stop-shop for AI-assisted creativity,” said David Wadhwani, president of digital media. “The new Firefly models and the integration of partner models give our users the ultimate choice as they bring their visions to life.”
Creators can use Firefly on the web today, with the mobile app coming soon.
The Firefly Video Model, now generally available, is “the industry’s first IP-friendly, production ready video model.” Users can generate 1080p video clips from text prompts or images, fine-tune video with detailed camera settings, craft atmospheric elements, develop custom motion design elements and more.
The Firefly app now includes the choice of experimenting with models built by partners with different aesthetic styles, starting with OpenAI’s image generation capabilities, Google’s Imagen 3 and Veo 2 and Flux 1.1 Pro.
“We’re pleased to work with Adobe to bring OpenAI’s image generation capabilities to its creators,” said Kevin Weil, chief product officer at OpenAI. “Now, even more people will be able to create consistent, context-aware images using the Adobe creative suite they already know and use, opening up more ways to share ideas visually.”
Creators can switch between models, with full transparency into which model is being used at every step. Content Credentials are automatically attached to AI-generated content, clearly indicating whether it was created with an Adobe Firefly model or a partner model. Enterprise customers will have the option to enable the use of partner models across their organisation.
The new Firefly Boards, available in public beta in the Firefly app, equips creators with an AI-first surface for moodboarding, storyboarding, brainstorming, exploring creative concepts, iterating on hundreds of variations at once and collaborating on ideation with the ability to move directly into production. Initially previewed as Project Concept, Firefly Boards makes it faster and easier for creative teams to align on ideas before jumping into production.
Firefly Image Model 4, Firefly Image Model 4 Ultra and new Firefly Video Model are all now generally available through Firefly on the web. Firefly Boards is available in public beta in the Firefly app
Staff Reporter
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