Adobe has announced a “major” expansion of its creative agent across Firefly and Creative Cloud.
Adobe is introducing its creative agent across Creative Cloud apps including Photoshop, Premiere, Illustrator and more, “enabling creators to describe their desired outcome while the assistant orchestrates multi-step workflows.”
“Adobe has always been at the centre of how the best creative work comes to life, and this is a major expansion of that promise,” said David Wadhwani, president of Adobe’s Creativity & Productivity business. “Every creative now has an agent capable of helping them execute across every app and platform where they work so they can set the vision, apply their taste and make the calls that only they can.”
Adobe is bringing AI Assistants, powered by Adobe’s creative agent, to some of its Creative Cloud apps as public betas, starting with Premiere, Photoshop, Illustrator, InDesign and Frame.io.
The creative agent powers AI Assistant in each application.
AI Assistant in each Creative Cloud app operates as a specialist. In Premiere, the assistant handles set-up work, sorting assets into bins, batch renaming clips, identifying interview questions, adding markers or assembling a working starting point. “If you can do it in the Project panel or Timeline, AI Assistant can help.”
In Frame.io, the AI Assistant helps organise shoot assets, surface feedback across revisions, and generate B-roll, all within the project.
AI Assistant is available in After Effects in private beta and Adobe is now working to extend its agentic capabilities to other Creative Cloud apps for more photography, video and motion design workflows.
AI Assistant is available today in public beta across Premiere, Photoshop, Illustrator, Frame.io and InDesign. AI Assistant is available in private beta in After Effects.
Staff Reporter
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