Absolute has announced the appointment of Rebekah King-Britton as its new Head of CG.

King-Britton’s new role will see her manage Absolute’s 3D team across the advertising, film, TV and music industries.

Originally a Product Designer , tenures at Saddington Baynes, VFX Co and Smoke & Mirrors allowed her to hone her craft on jobs for high-profile clients such as Sky, Harrods, BMW and Estée Lauder.

In 2002, King-Britton became Head of 3D at Smoke & Mirrors: “It was unusual for a woman to take such a position in those days and sadly it still remains so some 20 years later.”

Of her new role, King-Britton comments: “I have been around long enough to be rejoining many people I have worked with before at Absolute. I’m thrilled to be reconnecting with them and looking forward to meeting new faces. Creativity and excellence are at the centre of everything they do. I couldn’t be more excited.”

Absolute’s CEO, Dave Smith, adds, “Rebekah is the embodiment of what good leaders should be. Bright, compassionate and forward-thinking. We feel very lucky to have her onboard and can’t wait to welcome her ideas and watch her thrive in our expanding CG team.”