Aardman has made furniture retailer DFS’s first Christmas brand campaign featuring Wallace and Gromit.

You can watch the BTS here

The agency is krow, part of The MISSION Group and the ad features the two characters taking Wallace’s new invention, the “Ewe-phonia,” carol singing.

Nick Ashworth, Marketing Director at DFS, said: “Over the Winter months our living rooms play an even bigger role for many families. krow’s new campaign captures the much-loved, Christmas mood, with an injection of Wallace & Gromit classic humour.”

John Quarrey, CEO of krow Group, said: “DFS is confident of its place in the nation’s hearts and homes, and Christmas feels the right time to talk about comfort and branding in place of guaranteed Christmas deliveries which is the normal messaging so often associated with the sector at this time of year.”

Aardman Director Will Becher added: “I’m thrilled to be bringing Wallace & Gromit back to our screens for this special Christmas spot with DFS, in a warm and wonderful winter tale – involving carol singing sheep. Having previously directed a feature film, it’s been a great challenge to discover just how much heart and comedy we can pack into 30 seconds. ‘A Comfy Carol’ is Aardman’s first production to complete since lockdown in March, and it felt like the perfect story to bring these well-loved characters back to life in the studio.”


Jon Creamer

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