Music rights company, The Nerve Media Group, has hired Ayesha Mittal (BuzzFeed, After Party Studios) to head up Digital Partner Sales “to help indies drive digital and branded revenues.”

The appointment comes following the launch of The Nerve’s new services built for production companies “looking to unlock digital and branded revenue growth.” The services include cross-platform analytics and audience insights, IP monetisation, digital business strategy and advisory, channel management, and branded partnerships, alongside The Nerve’s music library.

Nick Bennett, CEO of Nerve Media Group said: “we’ve had an incredible response from the indie community to our new services, with a large number of key clients seeking to use our expertise to expand their revenues beyond the commission. Ayesha’s experience across digital content, development, branded partnerships and cross-platform production will mean we can expand the support and services we offer indies as they build audiences and create digital IP.”

Ayesha Mittal said “The TV production business is at a crucial stage of evolution and the businesses that will thrive are those that have the skills, audience-first approach, and insights to drive their models forward. The Nerve is looking at this challenge from every angle, bringing together audience mapping and data, digital strategy, branded partnerships and the practical expertise production companies need to make that shift. I’m excited to join them at such an pivotal time in their growth.”