London based audio post production facility Sine Audio has launched new sister company SAW Music.

The new music company will specialise in bespoke composition and licensing. Officially launching this November, SAW Music is founded by Trait Sound’s Tom Field, Benson Herbert and Sine’s Phil Bolland. SAW and will bring together “decades of expertise” in original composition, re-records, sonic branding, and music supervision.

Field and Herbert have worked in the advertising industry for over 10 years, founding Trait Sound in 2018. They are also independent artists, having released on “some of the most forward thinking record labels in the music industry.” They’ve toured around the world and bring the network of artists and expertise to the film, tv and advertising industry.

Phil Bolland is the lead engineer and founder of Sine Audio Post production which launched in 2022. Bolland is an experienced Sound Designer with over 20 years experience working at some of London’s top-flight facilities. He also works as a composer, producer and DJ running 3 successful record labels and will be adding his music production expertise to SAW.

SAW will be closely involved with Sine enabling the sound and music collaboration on projects to be “seamless. Clients are involved early — not just for sign-off — and the team works closely with directors, editors, and sound designers to ensure the music supports the full creative vision.”

They will collaborate with a roster of film composers, industry acclaimed artists, and top-tier session musicians.

Benson Herbert says: ‘We love working with artists that can bring the passion from their personal work into the commercial world. We have spoken to too many artists who are consistently used as references on project briefs, yet are rarely approached for composition. Communication between these two worlds is the biggest challenge for both parties, and with our experience in both environments we want to bridge that gap. Our aim is to help artists continue to do what they love doing, whilst providing brands with music that feels exciting, cutting-edge & authentic’.

Joining them are MD, Beth Tomblin and Head of Production, Caroline Jemirifo, both the driving force behind Sine’s production team.

Tom Field says: “We believe that while visuals tell the audience what to think, sound & music tell us what to feel. We always get involved in the briefing process as early as possible so that audio never feels like an after thought’’