VP Head of YouTube EMEA, Pedro Pina, is to deliver the James MacTaggart Memorial Lecture at this year’s Edinburgh TV Festival.
Pina oversees YouTube’s business, creator, and content ecosystem across Europe, Middle East and Africa. In this role, he leads the platform’s relationships with a network ranging from nascent digital creators to the world’s largest broadcasters and Film and TV studios.
Prior to YouTube, Pina spent over a decade at YouTube parent company, Google, as a Global Client Partner where he drove engagement with Europe’s biggest global giants in advertising, including Unilever, L’Oreal, Nestlé, LVMH, VW, and BMW; as well as other leadership roles at McCann Worldgroup, France Telecom, Yum, PepsiCo and P&G, working across territories including the US, Brazil, Spain, and his native Portugal.
Pina has also been named the world’s top LGBT+ executive role model on the OUTstanding 100 Global List; was twice recognised by the British LGBTQ+ awards as one of the UK’s most influential and inspirational leaders; and was recently appointed by the UK’s Prime Minister to the Board of the Victoria & Albert Museum in London as a Trustee.
Pina said: “To be invited to give the MacTaggart lecture is an incredible honour, particularly at a moment when our industry has such a profound opportunity to redefine itself. Television has always been celebrated by its ability to connect us, and today, we are living in the most diverse and flourishing creative era in human history. The viewers haven’t vanished – they are more engaged than ever, they’re simply ready for us to meet them on their own terms. By bridging the unique storytelling of premium broadcasting with the democratic, expansive power of platforms like YouTube, we can unlock an extraordinary new chapter. I look forward to welcoming leaders to Edinburgh to embrace this future with optimism, and to building TV’s next golden age, together.”
The Festival’s Advisory Chair, Adam Hawkins, said: “I’m incredibly excited to welcome Pedro to the Festival. He is at the vanguard of the next wave of television. I think Pedro’s MacTaggart will be provocative, inspiring and a much-needed reset in how we think about the industry we all love.”
Previous lecturers include James Graham, James Harding, Michaela Coel, Dorothy Byrne, Ted Turner, Armando Iannucci, Rupert Murdoch, Dennis Potter, Jon Snow, Elisabeth Murdoch, David Olusoga, Louis Theroux, Jack Thorne and Emily Maitlis.
Picture supplied by Edinburgh TV Festival
Jon Creamer
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