YouTube is to cut back its YouTube Originals content with YouTube Global Head of Original Content Susanne Daniels leaving the company in March.
YouTube Chief Business Officer, Robert Kyncl, announced on Twitter that, in future, “we will only be funding programs that are part of our Black Voices and YouTube Kids Funds. We will honor our commitment for already contracted shows in progress and creators who are involved with those shows should expect to hear from us directly in the coming days.”
Daniels joined YouTube in 2015 with the company announcing its entry into commissioning high-end original content including scripted. Shows including Cobra Kai and Step Up were produced for the company’s subscription tier before it pivoted to unscripted AVOD content in 2018.
Kyncl added that “with rapid growth comes new opportunities and now our investments can make a greater impact on even more creators when applied towards other initiatives, like our Creator Shorts Fund, Black Voices Fund, and Live Shopping programming to name a few.”
He said that along with Daniels’ exit, “these factors contributed to our decision to reduce our YouTube Originals slate.”
Jon Creamer
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