World Rugby has appointed Whisper as its key digital video and audio production producer for 2021.

Whisper will make content for World Rugby across its multi-platform channels, capturing stories around the world via its international network, supported by Sony Pictures Television.

This will include social videos, documentaries, audio content, graphics and infographics. It will also deliver an enhanced visual look with Whisper Partner Chapter 3 Graphics.

As the world governing body for rugby, World Rugby runs major international rugby tournaments, including men’s and women’s Rugby World Cups and the HSBC World Rugby Sevens Series.

Joe Pecchia, World Rugby General Manager, Marketing and Content: “We are delighted to be welcoming Whisper to join the team at World Rugby in a new relationship where they will help take our fan led content to the next level. Whisper have an incredible depth of experience working across some of the most successful sports properties in the world and have clearly demonstrated that they are uniquely placed to help take our programming to the next level.” 

Mark Cole, Whisper Managing Director: “At Whisper, we know sport. We also know how to tell stories, how to disrupt and how to entertain. We have world class rugby contacts and will be relentless in finding the best material to create authentic content that promotes the game. It’s great to have this opportunity to celebrate World Rugby and to capture the emotion that’s generated by its heroes, their skills and a determination to win.

Whisper produces F1, The Paralympics, NFL, International Cricket and Women’s Super League. It has 80+ team members working across offices in London, Maidenhead, Cardiff and Aucklan.

Jon Creamer

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