Gill Wilson has been hired by Avalon as Creative Director, Factual.

Wilson spent six years at Channel 4 as Head of Features and Daytime, overseeing a slate that included, George Clarke’s Old House New Home, Amazing Spaces, The Supervet, Escape to the Chateau, Great Canal Journeys, The Autistic Gardener, Julie Walter’s Coastal Railway Journeys, and Love It or List It, before spending a final year at the network consulting on nations and regions strategy.

Starting her career as a producer at BBC Manchester, Wilson went on to co-found The Undateables producer Betty, joined Endemol for eight years as a format creator (Snog Marry Avoid and Hotter Than My Daughter), and worked at Spun Gold as Director of Formats and Features.

Jamie Isaacs, CEO at Avalon Factual, said: “Gill’s hugely impressive reputation for quality factual television that audiences love made me keen to collaborate with her for many years, and I couldn’t be more delighted she’s chosen to bring her exceptional creative energy to Avalon.”

Gill Wilson, Creative Director, Factual at Avalon, added: “I’m very excited to be working with Jamie and the team to develop our factual slate and to add to the company’s ground-breaking shows and formats.”

Avalon Factual shows include: Can I Improve My Memory? (Channel 4), Sugar Free Farm (ITV), Hard to Please OAPs (ITV), Dave Gorman Modern Life Is Goodish (Dave), Dogs Behaving Badly (Channel 4),  Dave Gorman: Terms and Conditions Apply (Dave), Dogs Behaving (Very) Badly (Channel 5), The Nightmare Neighbour Next Door (Channel 5), and Toddlers Behaving (Very) Badly (Channel 5).

Wilson will be based at the company’s London headquarters.

Jon Creamer

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