Welsh indie Wildflame Productions has appointed Llinos Griffin-Williams as its new Creative Director.
In her new role, Griffin-Williams will lead the company’s push to expand Wildflame’s engagement with SVODs and broadcasters worldwide as well as building upon existing success with UK Networks.
A Bafta-winning Executive Producer, Griffin-Williams joined Wildflame in 2018 as Executive Producer, Factual & International Co-Productions to spearhead the company’s move into international content development and exec produce a slate of factual shows for both domestic and global broadcasters. Her appointment as Creative Director follows a raft of international commissions, UK Network successes, as well as securing a slate of domestic S4C content.
Paul Islwyn Thomas, CEO, Wildflame Productions, says: “In a relatively short space of time, Llinos has helped us transform our relationships with SVODs and global platforms. Her work has already resulted in high-profile projects for Discovery+, Smithsonian Channel/ViacomCBS and Science Channel. She has not only forged new relationships with global broadcasters, but also expertly navigated the editorial and technical challenges which high-profile productions and co-productions inevitably bring.
“Wildflame has the opportunity to really accelerate our growth in this area. We know that we have the right approach, the right ‘can do’ attitude to make ambitious international commissions work and, just as importantly, have the right production management and business affairs infrastructure in place. That, coupled with Llinos’ determination and creative flair, puts us in an extremely strong – and very exciting – position.”
Griffin-Williams is Executive Producer of Channel 5’s new peak-time travelogue Wonderful Wales With Michael Ball, broadcast this summer. She has also developed and Executive Produced Wildflame’s slate of international co-productions, with their most recent being Yellowstone Supervolcano: American Doomsday. This is the company’s first commission for Discovery+, which will be broadcast on 24 June. It is a co-production with Channel 5 in the UK, with international sales outside of the UK, US and English-speaking Canada being handled by Flame Distribution. Secrets of the Celtic Grave, Wildflame’s first commission for Smithsonian Channel, was broadcast on 13 June. A co-production with S4C in the UK, Flame Distribution is handling global distribution outside of the US, UK and Eire with the US rights going to an American Broadcaster .
Llinos Griffin-Williams says: “Stand-out factual programming is in huge demand on both sides of the Atlantic. Wildflame’s outstanding factual expertise, coupled with its position as one of the UK’s leading Nations’ indies, means it’s perfectly placed to make the most of all the global market offers. Closer to home our ambitions are to build on the success we’re having on Network, as we continue to develop our factual slate for UK broadcasters, offering an exciting variety of factual content. I’m also hugely proud of my Welsh and Welsh language roots and see the immense value in the content we make for BBC Wales and S4C. I’m thrilled to have this new role. Overseeing the expansion of the company’s work with British and international partners is an incredibly exciting proposition.”
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