Whisper hires Chris Hatton as Strategic Sales Director

Whisper has appointed Chris Hatton as Strategic Sales Director.

Hatton joins Whisper with over 20 years of experience scaling commercial opportunities at tech companies including Apple, Google, YouTube, and Amazon. Whisper says his appointment “is a clear statement of intent as Whisper continues to diversify its global footprint and enhance its commercial model across AI and data technology, while also building further on sport, branded entertainment, gaming, and unscripted formats.”

Reporting into the Senior Leadership Team, Hatton will be responsible for driving the company’s global sales strategy working with Whisper’s Regional General Managers and Chief Partnership Officer. He will partner with Whisper’s Managing Directors to unlock opportunities, leveraging the company’s technology and insights capabilities to connect brands with world-class storytelling.

Hatton previously led the establishment of Amazon Advertising’s global Gaming & Esports Sponsorships business, building it from the ground up into a full-fledged global operation. At YouTube, he served as Head of Global Strategic Partnerships for YouTube Spaces Studios, overseeing the strategy for 10 studios worldwide. He also served as Director of Entertainment, Strategy and Insights at LEGO, and most recently, as Chief Growth Officer at Fractional Consulting, where he specialised in preparing high-growth businesses for accelerated expansion and capital investment

Mark Cole, Whisper Chief Growth Officer, said: “Chris is a heavyweight hire who understands the intersection of premium entertainment and emerging technology better than anyone in the industry. As we accelerate our global expansion, his experience at the likes of Amazon, Apple and Google will be invaluable. Chris has a proven ability to find disruptive commercial paths and scale operations at pace; he is the perfect fit for our culture and will be instrumental in driving our commercial model for this next chapter.”

Chris Hatton, Strategic Sales Director, Whisper, added: “Whisper has built something genuinely extraordinary as a creative force that thinks and moves like a high-growth tech company. The biggest opportunities in our industry lie at the convergence of premium sport, entertainment, and emerging technology, and Whisper is already leading at that critical intersection. The ambition here is infectious and I can’t wait to help drive the next phase of growth.”