The Whisper Group has made two new “critical and strategic” hires.

Fiona Morgan steps into the newly created role of Chief Brand Officer, bringing with her a wealth of experience from her position as Chief Purpose Officer at SailGP, as well as senior brand and commercial roles at Sky and XIX Entertainment. In this role, she will lead the evolution of Whisper’s global brand positioning and will drive strategic commercial growth across key markets, with a focus on expanding the brand portfolio, deepening the commitment to women’s sport and diversity, and championing authentic storytelling. She will also strengthen partnerships with Whisper’s iconic partners.

Jenny Collins will drive the operational scale of the business, as Chief People and Operating Officer. Her international experience will “ensure Whisper’s strong culture continues to put people at the heart of the business, while leading how the talent and operational strategies align with overall growth and pace of change.”

Sunil Patel, Whisper Founder and CEO, said: “Whisper’s global multi-genre ambitions and strategy informed our decision to return to private ownership. A critical part of that is having a future-focused team in place to really drive our vision to grow the business exponentially and sustainably. Fiona and Jenny’s experience, positivity, and talent are clear. But what really impressed me was their energy and cultural understanding of what makes Whisper special to me – our people, reputation, attitude to delivering, and our determination to use that as the basis to achieve so much more.

“Whisper has exceptionally talented women and role models. Diversity of experience and thought is so important to what we do, so representation at all levels is something we constantly strive for.”

Fiona Morgan, Whisper’s Chief Brand Officer, said: “I am energised to join Whisper at such a pivotal moment, working alongside a leader in Sunil, who recognise the importance and power of brand, storytelling, and purpose to grow the business further. It’s incredibly exciting to help shape and deliver Whisper’s next phase of strategic growth, while sharing a bold new brand story with the world, grounded in a clear ambition to disrupt and push the industry forward.”

Jenny Collins, Whisper Chief People and Operating Officer, said: “Whisper’s track-record of organic growth to date has been impressive, as is their ambition to go further and faster. The ability to retain and attract the best people, while scaling operations and processes, will be critical to achieving these exciting growth plans. The leadership and work-place culture are both already strong and distinctive so, leveraging my experience in tech and other rapid growth-oriented businesses, I can take Whisper to the next level and beyond. I am particularly pleased to be responsible for implementing the employee equity scheme. Giving people a stake in Whisper’s future growth is the mark of a progressive business, and one that puts people at the heart of it.”