Distributor Warner Bros. International Television Production has expanded its strategic partnership with Little Dot Studios.
As part of the expanded agreement, WBITVP will license over 4000 new hours of programming from its library to Little Dot Studios’ owned-and-operated digital broadcast network. The enhanced licensing remit runs across key genres including Reality, Dating, and Factual Entertainment. WBITVP’s titles will be published across Little Dot Studios’ genre-based YouTube channels, including First Comes Love, Real Stories, Absolute History, Only Human and Absolute Docs. Featured WBITVP titles integrated into the network include hits such as First Dates, Who Do You Think You Are?, The Repair Shop, Supernanny and The Bachelor.
Andrew Zein, EVP, Creative Format Development & and Sales at Warner Bros. International Television Production, says: “We see digital platforms as a critical growth engine for our content, and this expanded partnership with Little Dot Studios enables us to further unlock the value of our catalogue. By combining our premium IP with Little Dot’s expertise in audience development and monetisation, we’re able to reach existing fans of our shows in new ways, as well as find new audiences, and continue to build a sustainable digital business around our industry-leading formats”.
Connie Hodson, Director of Content Acquisitions & Partnerships at Little Dot Studios, says: “This expansion is an important step forward in our partnership with WBITVP. Through a joined-up, multi-platform approach, we’re able to grow audiences at scale while unlocking new revenue streams that support WBITVP’s wider digital growth ambitions.”
Little Dot Studios’ Digital Media Network licenses over 27,000 hours of hand-picked long-form content. It is currently home to over 135 actively managed digital broadcast channels, as well as a suite of seven FAST brands streaming across 130+ channels.
Jon Creamer
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