The trailer for new documentary Reef Builders, an AMV Stream production backed by Mars pet food brand Sheba, has launched ahead of the film’s release on Monday 14th April on Prime Video.
Reef Builders spotlights the inspiring stories of the people behind the Sheba Hope Grows programme — part of one of the world’s largest coral reef restoration programmes, led by Mars Sustainable Solutions (MSS) – and the vital role of ocean communities in the move to restore our planet’s coral.
The documentary is developed in partnership with AMV Stream sister company AMV BBDO. It is directed and produced by Stephen Shearman, executive produced by Victoria Noble and Ben Padfield, with actor and environmental advocate Auli’i Cravalho acting as associate producer.
“Growing up in the islands of Hawaiʻi taught me just how lucky we are to live in harmony with our oceans. It’s easy for me to want to protect my own backyard, but this film allows audiences around the world to come together to learn about the vital importance of coral reef restoration. Being a small part of the solution makes me optimistic about the future of our oceans,” says Auli’i Cravalho, actor, environmental advocate and associate producer. “The huge platform that Prime Video provides will allow those both near and far from the restoration conversation to have a front row seat not only to coral reef degradation and restoration, but also the profound impact on local coastal communities.”
“The Sheba brand is all about creating extraordinary experiences for cats and cat parents — from the products we make to telling extraordinary stories of hope,” said Mindy Barry, Global Vice President of Marketing, Sheba Brand. “Since 2021, the Sheba Hope Grows programme has supported coral reef restoration and the communities and partners who are leading this critical work around the world. The release of Reef Builders marks a huge milestone for the program to share this incredible story of hope through the power of film, which enables audiences to immerse themselves in the rich stories of local communities, scientists, and reef builders. Our aspiration is for audiences to walk away feeling hopeful that there are solutions and to be inspired to take action themselves.”
Pippa Considine
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