This is the new Amazon Books ad, That Reading Feeling Awaits, from agency Droga 5 London.
The spot runs through five different scenes, with five readers seeing their book spring to life in front of them.
Five distinct styles were used for the scenes with a different production or post house working on each one.
The ad was created by Pretty Bird, Virtual Films, Black Kite Studios, String & Tins, Jimmy Grimes Puppetry, Isabel Garrett/Stopmo, Studio AKA and Studio Private.
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