Vizrt has teamed with Sky Sports Germany to stream the recent Super Cup straight to Tik Tok in 9:16.
Fans tuned into the broadcaster’s social media platform on Saturday to watch the Super Cup match, with a multi-split screen format “that delivered a unique fan experience.”
Described as a ‘Watch Party’, viewers were able to watch multiple sources and graphics simultaneously including exclusive camera cuts, performance history, and match analytics.
Vizrt and Sky Sports Germany are “adjusting to meet the evolving needs of the younger generation”, delivering more video content that’s created vertically and for social media. Vizrt research shows two-thirds (68%) of Gen Z and almost half (47%) of millennials frequently watch sports on social media and over 70% “find vertical viewing more personal and immersive than horizontal.”
Sky Sports Germany used Vizrt’s Viz Vectar Plus for the live 9:16 production, in addition to using Viz Engine 5, and its classic render pipeline, for its core broadcast studio production to drive the LED walls and AR graphics. Sky Sports Germany has also brought in Viz Arena for in-stadium AR graphics and Viz Libero for advanced sports analysis.
“Sport viewer trends are rapidly changing. Vertical football matches have been broadcasted previously, however screening on TikTok whilst offering a multi-screen viewing experience is a first. We’ve seen a growing demand for snappier content via digital platforms, and with Vizrt Vectar, we can deliver a one-of-a-kind experience that combines multiple aspects of the game within a short 15-minute segment,” comments Alessandro Reitano, Senior Vice President Sports Production at Sky Sports Germany.
Jon Creamer
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