Virgin Media is launching what it calls “the UK’s first dedicated 4K ultra high definition entertainment channel”, which will start broadcasting from Monday 17 September.
The opening schedule includes series such as ‘Start Up’ with Martin Freeman, ‘Masters of Sex’ starring Michael Sheen and ‘House of Cards’ as well as wildlife and nature documentaries set in Zambia and Vietnam, plus gigs from the Rolling Stones, Sting and Imagine Dragons.
A number of these programmes will be broadcast for the first time on UK television, such as ‘Start Up’ as well as ‘Shut Eye’ with Isabella Rosselini and ‘The Art of More’ with Dennis Quaid.
David Bouchier, Virgin Media’s Chief Digital Entertainment Officer, said: “With the launch of Virgin TV Ultra HD we’re giving our customers the ultimate entertainment viewing experience with must-see shows in incredible, crystal-clear picture quality.
“From epic dramas and stunning documentaries to the front row feeling of a rock concert, our customers will get closer to the action than ever before – with four times the picture quality of HD. It really is the next best thing to being there.
“We’ve shown some of this year’s biggest sporting events in Ultra HD, such as the Champions League and Wimbledon finals and we’re now giving entertainment the Ultra HD treatment. It’s all part of our ongoing investment to give our customers the best way to watch the best TV.”
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