Ex footballer and Hollywood ‘hardman’ Vinnie Jones is to front a new series for discovery+; Vinnie Jones: The Wild Life (w/t).

In the 6×60’ series produced by Lime Pictures, Vinnie Jones goes all-in on 147 acres of land in the South of England, embarking on a mission to transform his dilapidated West Sussex farm into a sustainable utopia.

The series will see Vinnie and his farming family “build, bond and banter as they look to the future of the estate, establishing new conservation methods and the reintroduction of species and building habitats to attract new wildlife.”

“Most people know me as a professional footballer or Hollywood hardman, but what people probably don’t know is that all of that hard work has been to support my real passion: my home in the Great British countryside,” Vinnie Jones said. “I was brought up living off the fruits of the land and I can’t wait to show people at home the joy of the outdoors, the beauty of the British countryside, and the reward of good old fashioned hard work. Bring it on!”

Clare Laycock, SVP Head of Content -Networks & Streaming at Warner Bros. Discovery, said: “After decades on the football pitch and silverscreen, we are delighted to bring Vinnie Jones and this heart-warming new series to discovery+. Vinnie’s charisma, determination and fiery personality shine through in this series and viewers are going to love getting to know a surprising new side to this hard-as-nails footballer: a true country gentleman.”

Becky Cadman Creative Director – Format & Talent at Lime Pictures, said: “We are thrilled to be working with Warner Bros. Discovery to bring Vinnie Jones’ countryside vision to life. Expect chaos, comedy, and a whole lot of heart.”

The series were ordered for Warner Bros. Discovery UK & Ireland by Clare Laycock, SVP, Content, Networks & Streaming, and commissioned by Charlotte Reid, VP Commissioning. Matt Reid is Commissioning Executive for discovery+ and Charlie Clay is the Executive Producer for Lime Pictures.

Jon Creamer

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