Swedish media group NENT plans to launch its streaming service Viaplay in five new markets, including Britain and plans to premiere at least 50 original titles this year.
The company has so far commissioned crime shows including Wisting and Darkness: Those who kill. The service also features shows such as Ronja the Robber’s Daughter and The Prize of Silence.
NENT is targeting 12 million Viaplay subscribers by the end of 2025, up from 10.5 million previously and versus 3.3 million subscribers at the end of June.
Viaplay will launch in Britain, Canada, Germany, Austria and Switzerland, taking the number of markets to 16 by the end of 2023. It has previously said it will launch in the United States this year.
Jon Creamer
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