US-based vfx, design and finishing house Ntropic has launched a new office in London led by The Mill’s Aidan Gibbons and Laura Livingstone who joins from Ntropic’s SF base.

Gibbons was Director and 3D Supervisor at The Mill where he worked on campaigns for Bentley, Huawei, Guinness, BT, Lexus, Audi, Santander, O2, Jaguar and Brother.

“13 years of experience at The Mill has ingrained in me a primal conviction for quality, hard work and collaboration – not only with artists and creatives, but with clients themselves,” said Gibbons. “It’s incredibly exciting that Ntropic has given Laura and I the opportunity to start this new studio – one which is going to nurture and grow a new team of multi-disciplined directors, designers and artists, and pushes the relationships with new and existing partners even further.”

Livingstone worked at Ntropic SF where she was Head of Production, working on AR projects for Treasury Wine Estates and VR experience “Phone of the Wind” as well as spots for McDonald’s, Toyota, Facebook, Apple, Netflix, Uber and others. Before that, she was a Senior Producer at several entertainment FX companies, including Zoic Studios where she worked on TV shows such as Banshee, Arrow, The Flash and The Blacklist, as well as Shade VFX, Atomic Fiction and ILM where her film projects included A Good Day to Die Hard, Flight, Looper and Iron Man 2.

Ntropic Founder and Chief Creative Officer Nate Robinson, said: “I’ve always loved London for its aesthetic and the creativity on display there. “We also saw a growing industry trend, in every sector from CPG to technology, toward unifying all creative across global markets. So, it made sense for us to extend Ntropic in order to support our existing clients abroad, bring our expertise and process to this new market and gain access to diverse talent.”

Ntropic London will offer direction, design, VFX, colour, and finishing as well as AR and VR experiences through its sister company Tactic. The office will collaborate with client partners and US teams.

The expansion follows the recent launch of Ntropic’s NYC colour department and the addition of Colourist Ayumi Ashley and Senior Producer Will Mok.

Staff Reporter

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