Prime Video has ordered the reality series Wear Whatever The F You Want, hosted by the US duo Clinton Kelly and Stacy London, who will also serve as executive producers.
The 8-episode series, from All3Media’s Bright Spot Content and Amazon MGM Studios, will stream exclusively on Prime Video in more than 240 countries and territories worldwide.
What Not to Wear ran for ten seasons on TLC, ending in 2013.
For the new format, Kelly and London aim to empower each client to wear what they like over the course of a couple of days.
“Since Clinton and Stacy first appeared on television, they have remained at the forefront of showing us how to use fashion as a means of self-empowerment. Their playful banter and distinct approach have helped instill confidence in viewers for almost two decades,” says Lauren Anderson, head of Brand and Content Innovation, Amazon MGM Studios. “Now, with the efforts of Bright Spot Content, and expertly steered by Jenny Falkoff, their long-awaited reunion has become a reality. ”
“The world has changed a lot since the run of What Not to Wear, and, thankfully, so have we. These days, we have zero interest in telling people what to do, based on society’s norms—because there are no more norms!,” says Kelly and London.
The series is also executive produced by Sandy Varo Jarrell, Suzanne Rauscher, Justin Rae Barnes, and Janelle Couture. Barnes will also serve as showrunner.
Pippa Considine
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