NBC’s US version of travel competition show, Destination X, produced by ITV Studios’ Twofour and Universal Television Alternative Studio, is to premiere on May 27.
The series, hosted by Jeffrey Dean Morgan, will run on NBC following the season premiere of “America’s Got Talent.” Episodes will stream the next day on Peacock.
In the series, Europe is turned into a real-life gameboard as complete strangers are invited to participate in the trip of a lifetime and the ultimate geo-guessing contest. These adventurous players will traverse each country on a blacked-out “Destination X” bus with the goal of figuring out where the “X” they are each week. In each episode, the players disembark the bus to visit unique and unfamiliar tourist attractions that have been gamified into experiential challenges. They will need to rely on their knowledge of pop culture, history, geography and observational skills to win clues to their current location and earn an all-important advantage. Contestants must tap into their own personal expertise, identify hidden clues that are disguised as artifacts and discern intentional misdirects from competitors to ultimately determine their whereabouts.
The series is based on the Belgian format created by Geronimo and distributed globally by Be-Entertainment. The series launched in Belgium in 2023 on commercial broadcaster VTM.
“Destination X” marks the second commission between NBCU and the BBC following the global phenomenon of “The Traitors.”
“Destination X” is produced by Twofour, part of ITV Studios, and Universal Television Alternative Studio, a division of Universal Studio Group. Andy Cadman, Jeffrey Dean Morgan and Emanuel Vanderjeudg executive produce alongside Twofour’s Dan Adamson, David Clews and Shireen Abbott.
Jon Creamer
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