UKTV has commissioned Rochelle Humes: Interior Designer in the Making (10×60’) for its entertainment channel, W.
The ten-part UKTV Original series is produced by Outline Productions and part-funded by Wickes. The series will be distributed worldwide by Blue Ant International and is available for pre-sales. Entertainment business The Story Lab and AFP specialist Clik facilitated the partnership with Wickes.
In the new series, Rochelle Humes will be helping deserving families transform their homes with a life-enhancing makeover that is fit for the post pandemic world.
Rochelle Humes: Interior Designer in the Making is commissioned for UKTV by Kirsty Hanson, commissioning editor, with Hilary Rosen, head of factual and factual entertainment, and ordered by Adam Collings, channel director for W. Steve North is genre general manager for comedy and entertainment and Richard Watsham is director of commissioning. The series is exec produced for Outline Productions (a Tin Roof Media company) by Laura Mansfield, Michelle Fobler and Helen Veale and series produced by Kyle Prince.
Kirsty Hanson said: “I am over the moon that Rochelle is coming to W, pursuing an obsession she has had with interiors since a young girl and showcasing her talents in a way we haven’t seen before. This all comes at a time when our homes have never been more important to us or had so much impact on all of our lives.”
Adam Collings added: “We’re thrilled to welcome Rochelle to W for this brilliant new series. Being able to follow her on this personal journey into becoming an interior designer is a real treat for our viewers and will no doubt inspire many.”
Laura Mansfield, executive producer and creative director, Outline Productions added: “Throughout the pandemic we’ve been stuck in our homes and become even more obsessed with them than ever. We’re utterly delighted to be working with Rochelle and the teams at UKTV and Wickes to deliver a gorgeous, inspirational series with real international appeal.”
Shelley Allison, head of marketing, Wickes said: “This project is so exciting, and we’re thrilled to be working with UKTV and Rochelle on our first advertiser funded programme, especially at a time when the nation has really fallen back in love with DIY and improving their homes. Our ambition is to help the nation feel house proud and this new show is the perfect opportunity to showcase how people can make the most of their spaces while demonstrating how easy it can be.”
“Fans of Rochelle Humes will love seeing how she brings her signature style and creativity into the world of home decor,” commented Solange Attwood, EVP, Blue Ant International. “Focusing on our homes as beautiful places of comfort has never been more top of mind after a year of lockdown, making this series universally appealing to buyers around the world looking to give their audiences fresh and fun decor content.”
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