An array of top creative companies across London have come together to create a new film for Grenfell Athletic FC.

The film promotes the release of the new Nike Grenfell team strip sold through Kit Locker and champions the idea of the Grenfell shirt as the “Fabric of the Community”. All profits from the kit go to the club, which has been a pivotal community support system in the wake of the 2017 Grenfell Tower disaster.

The ad depicts the threads of a Grenfell Athletic shirt being literally interwoven into the fabric of the buildings of the Grenfell estate and ends when the whole estate has been covered by the shirt.

The spot is a collaboration between creative agency Brothers & Sisters, whose founder Andy Fowler wrote the film, Rogue Films, whose BAFTA award-winning director Georgi Banks-Davis directed the film, and several post-houses across Soho.

In a first of its kind collaboration between UK post-production companies, global production studio The Mill came together with VFX studios Electric Theatre Collective and Freefolk to craft the VFX in the film.

Editing is by Stitch Editing. Sound is by 750mph and music supervision by Finger Music. The music is “My Sound” by Mercury Music Prize shortlisted and MOBO winning artist Kano.

The ad will launch online and is being promoted across paid and organic media on social platforms. The new Nike kit will be available on Kit Locker exclusively from the 4th July.

Andy Fowler said “This project demonstrates the power of our creative community as a force for good. Some of the most talented craftspeople in London coming together to make something powerful and profound that captures the essence of this incredible football club.

Helping them raise the funds to grow and continue to provide hope and positivity for a community devastated by the 2017 tragedy.”

Executive Creative Director at The Mill, Chappers adds, “The creative heart of the project was to show how the football club is not only woven into the fabric of the community but that it embraces and helps protect it too. It was great to see different companies come together to help create this film, working together with incredible attention to care and detail for a higher cause. You don’t get to work on this type of thing every day and seeing the array of talent come together to make this a reality was incredibly inspiring.”

Grenfell Athletic FC was formed by community worker Rupert Taylor to provide hope, positive renewal and hope to those affected by the 2017 Grenfell tragedy. The first Grenfell Athletic jersey was launched in Nov 2020 and was worn by celebrities from the world of football, sport, music and fashion.

To view the ad, click here

 

 

Jon Creamer