Tinder and TikTok have announced a strategic partnership on new reality dating franchise, Double Date Island.
The format will premiere its first full season on TikTok this summer.
Tinder has partnered with platform TikTok along with Studio 55, part of ITV Studios and digital content experts Cowshed Studios (Sidemen XIX Inside, Foot Asylum presents Locked In).
Double Date Island is Tinder’s reality dating show where pairs of best friends are selected from all around the world (the US, Brazil, Australia, the UK, France, Spain, Italy and Germany) as participants and brought together to go on double dates, meet other international pairs, and experience a sundrenched getaway of spontaneous, pressure-free connections, all captured on camera. Built around Tinder’s Double Date feature, Double Date Island turns modern romance into a shared adventure: more laughs, unexpected moments, and a genuinely fun way to meet someone. This summer, the show heads to Portugal, lands on TikTok and will feature adult participants with the content only available to 18+ on TikTok. Alongside the casting real people, selected talent will be joining the island as hosts, bringing their own energy to the adventure.
It will be produced by Cowshed Studios, co-developed by Studio 55 and distributed by Zoo 55, part of ITV Studios, with the support of OMD, Tinder’s agency in EMEA for media strategy, planning and buying.
“This partnership is a genuine milestone. Double Date Island on TikTok isn’t just a distribution deal, it’s a shared statement about how two platforms committed to authentic, social-first experiences can come together responsibly to move culture forward. For us, this is a natural next step in bringing our communities more interactive entertainment,” said Paolo Lorenzoni, VP Marketing EMEA, Tinder
“Creators are at the heart of how entertainment is discovered, shared and talked about on TikTok, and Double Date Island brings that energy to life in a fresh new way. We’re pleased to be the home for this season series, bringing a new creator-led entertainment format to young adults across Europe. It’s an exciting next step in how new formats can meet audiences where they watch, participate and connect with culture today,” said Kris Boger, Regional General Manager, UK, Ireland, Benelux – Business Solutions at TikTok
“Double Date Island is exactly the kind of format Studio 55 was built to create, authentic people, genuine connections, and a production model designed for the platforms where young adults naturally connect. We’re proud to bring this to life with Tinder and TikTok,” said Will Scougal, EVP Brand and Commercial Partnerships, ITV Studios
“Alongside the recently launched Say Goodbye to Hellos campaign, Double Date Island is another brilliant example of cultural marketing in action, and we’re excited to partner with Tinder again for it. Tinder has always been focused on shaping what’s next in modern dating culture, and as their EMEA media planning and buying agency, we’ve worked together to reimagine how the brand connects with audiences through media and partnerships,” said Natalie Bell, CEO, EMEA, OMD.
Jon Creamer
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