The Story Lab has entered into a strategic partnership with Renowned Films to co-create factual entertainment content.
The Story Lab will work with Renowned Films to develop projects over the next two years, with a focus on returnable entertainment and factual series that complement The Story Lab’s “growing content slate, global footprint and client base.”
The first project to be announced from the partnership is new factual entertainment show You Are Not A Loan, in which a town’s collective debt is pooled for the greater good. The series is a unique social experiment that gets to the heart of Britain’s addiction to debt. Filmed over the course of a year, the series charts the highs and lows of 30 people from a single postcode who band together to tackle their debt. By combining what they owe, can they wipe out £500,000 of debt in just 12 months?
Co-created and developed together, Renowned Films will produce You Are Not A Loan initially for the UK and key international markets, and The Story Lab will handle the global rights of the format and brand partnerships.
Fotini Paraskakis, Executive Vice President of The Story Lab Global said; “We are delighted to partner with Renowned Films. They have a strong reputation in creating disruptive and thought-provoking entertainment content with a fresh perspective, fitting perfectly with The Story Lab’s own ambitions. We truly believe this creative collaboration will be key to producing the next wave of innovative global content”
Max Welch, Chief Executive Office of Renowned Films said; “Working with The Story Lab gives Renowned the keys to develop even bigger, broader, bolder mega formats for the international market. As we grow rapidly in the UK and US, we’re thrilled to be able to invest heavily in exciting new concepts with The Story Lab to build a truly international business serving youth audiences across Europe, Asia and beyond with cut through, engaging entertainment and content that Renowned is known for, and with our unique tone of voice and DNA.”
Pictured: Fotini Paraskakis and Max Welch
Share this story