The Sidemen have announced the launch of Sidemen Productions, a new creator-led production company, and confirmed that Inside UK Series Three will be the first title released under the banner, returning to Netflix in Spring 2026.
Formed after more than a decade of digital content creation, Sidemen Productions marks the group’s expansion into premium digital production. Entirely self-funded by the Sidemen, the company has been established to develop and produce creator-led formats for global audiences, “positioning creators at the centre of the creative and production process.”
The launch follows the success of Inside, whose second season landed in the UK Netflix Top 10 chart in March 2025. Sidemen Productions will build on this with a slate of original formats spanning online platforms and major streamers.
Sidemen Productions operates within the wider Sidemen ecosystem, led by Managing Director Victor Bengtsson, with Adam Cohen, formerly of Noah Media Group, KEO Films and Fulwell Entertainment, appointed as Head of Sidemen Productions. The production team expanded rapidly towards the end of 2025 and is set to continue growing throughout early 2026. The company will be based at the newly completed Sidemen HQ in London.
With over 100 million subscribers across their platforms, 22 million subscribers on their main YouTube channel and more than 6 billion global views, The Sidemen – KSI, Simon, Josh, Tobi, Ethan, Vik and Harry – represent one of the world’s largest creator-led entertainment brands. Beyond YouTube, the group has launched Netflix’s hugely popular reality showInside which has starred the likes of George Clarke, Chloe Burrows and Angry Ginge, built a sell-out clothing label, a premium vodka brand, and the rapidly expanding Sides restaurant chain.
Victor Bengtsson, Managing Director of The Sidemen, said: “The Sidemen have created content for over a decade, entertaining millions of people across the world. After the success of our show Inside we saw an opportunity to create even bigger and bolder projects. Sidemen Productions brings together everything we’ve learned on that journey, channeled into a highly skilled team dedicated to redefining what creator-led productions can achieve”.
Staff Reporter
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