Technicolor Creative Services-owned vfx studios, the Mill and MPC Advertising, are to be combined under The Mill brand to “create one global studio network.”
The new consolidated studio will be led by Josh Mandel, previously CEO of The Mill, who will be taking on the new role of President of Advertising at Technicolor Creative Studios. The Mill’s existing studios in London, Berlin, New York, Chicago, Los Angeles and Bangalore will combine with MPC Advertising’s studios in London, Amsterdam, Paris, Shanghai, New York and Los Angeles.
The expanded studio will focus on three core business offerings within the Advertising & Brand Experience markets: Visual Effects, Creative Production and Brand Experience.
MPC Film and Episodic will be rebranded to MPC VFX and will integrate Mr X, another VFX studio brand owned by Technicolor.
Mark Benson, CEO of MPC Advertising will take on the role of leading the studios global VFX business, as Executive Vice President. He will work closely with Josh Mandel to lead the studio globally.
2022 will see The Mill open new studios in Seoul and Shanghai as well as expansion of European operations in Paris, Berlin and Amsterdam.
The company says the move to join the two company brands will “create new jobs and broaden its creative offering, ensuring no talent is lost through the integration of both brands” calling it “an expansion and investment strategy” with an aim “to preserve every single role at the company whilst growing and taking on more talent.”
The company says that as the market develops fast in new areas such as Realtime Production and The Metaverse, “combining the two studios will support the sharing of talent, knowledge and the expertise necessary to driving innovation for Mill clients.”
Josh Mandel said, “Our agency and brand clients have consistently asked us to extend our VFX prowess into new areas of premium craft, from design and direction through to immersive experiences. We will now have the might to do all of this at global scale and will continue to serve those ambitious agencies and brands looking to leverage our Virtual Production capabilities and innovation in the use of real-time game engines, XR, Spatial Experience and creating for The Metaverse.”
Josh Mandel will be joining fellow Technicolor Creative Studios brand presidents, Tom Williams – President of MPC VFX, Andrea Miloro – President of Mikros Animation and Jeaneane Falkner – President of Technicolor Games.
The structural changes will roll out in January 2022, with MPC Advertising re-branding as The Mill effective immediately.
Jon Creamer
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