Technicolor Creative Studios, home to a collective of entertainment, advertising, and experiential marketing companies, has announced the launch of a series of Creative Hubs across the globe.
The new TCS Creative Hubs will be opening soon in Soho, London and Soho, New York and Culver City, Los Angeles.
The global network of interconnected Creative Hubs will host multiple VFX and production studios under one roof, giving brands and filmmakers access to the studios’ creative talent in one location.
The formation of Technicolor Creative Hubs is the next step in the growth and evolution of Technicolor Creative Studios, following the brand’s launch earlier this year. Home to companies including The Mill, MPC, Mikros Animation, Technicolor is the biggest provider of VFX and creative production services to the global entertainment, brand experience and advertising sectors.
The move to develop new co-located hubs for the studio’s brands will facilitate expansion across the USA, Europe and Asia, where the company is exploring its footprint in new markets.
Mirroring the studio’s top clients across the entertainment, technology and advertising industries, multiple brands will be sit under the Technicolor Creative Studios umbrella.
Technicolor Creative Studios already has co-located creative hubs in Paris and Bangalore. Over the coming months, new Creative Hubs will open across the UK and US, where advertising studios The Moving Picture Company (MPC) and The Mill will share studio space in London and New York, bringing the brands closer together under the joint leadership of Mark Benson (CEO, MPC) and Josh Mandel (CEO, The Mill).
Technicolor Creative Studios brands across advertising and entertainment will share a Creative Hub and Innovation Center in Culver City, Los Angeles. Each studio will retain its own unique brand identity and creative talent whilst enjoying the benefits of a co-located studio environment and world class facilities.
Christian Roberton, President of Technicolor Creative Studios comments, “The world around us is changing fast and we are embracing this. From the adoption of new technologies to interconnected infrastructure and talent, the formation of our new Creative Hubs is a progressive step designed to further improve the client experience. This will drive more collaboration and innovation, at scale and pace.”
The Mill and MPC will remain competitors in the commercial VFX and creative production space, each studio focused on its emerging niche capabilities and skills. MPC will focus on delivering VFX, Design and Creative Production work to agency and brand clients, whilst The Mill will expand on its VFX offering with the addition of its Creative Production and Experiential Marketing services.
Jon Creamer
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