World Rugby has selected Sunset+Vine as its Host Broadcast partner for the HSBC World Rugby Sevens Series.
In a competitive tender, Sunset+Vine emerged with the successful bid to secure a four year deal to 2023, to deliver all host production services, non-live content and highlights packaging for the twelve tournaments per year.
Sunset+Vine has produced the English Premiership and European competitions for BT Sport since 2013 and the Pro 14 for Premier Sports since 2018.
Marissa Pace, Chief Marketing Officer of World Rugby, said; “Our vision is to make the HSBC World Rugby Sevens Series one of the most entertaining sports series for fans. With Sunset+Vine’s excellent reputation for innovation in sports coverage, we are excited to take advantage of their new ideas and technology offering to help us attract new audiences and further engage our existing fans across multiple digital and social platforms.”
Tom Hill, Chief Commercial Officer of World Rugby, said; “We’re confident that a partnership with Sunset+Vine will be an even more attractive proposition for our broadcast partners. Not only will they help us achieve our vision for the series by leading in the coverage of our events, they will help deliver our commercial partner content in a new and engaging manner. This an exciting development for our sport and for sevens rugby in general.”
Jeff Foulser, chairman of Sunset+Vine, commented; “We’re delighted to have been appointed by World Rugby and to be a part of the new journey for the HSBC World Rugby Sevens Series. We will use our rugby expertise to take the live coverage to a new level by standardising the production approach across the whole series and by bringing an ‘entertainment’ philosophy to the ‘short-form’ format of the sport. We want to offer broadcasters scheduling flexibility without compromising story-telling, so that viewers can quickly get up to speed with the status of the competition whenever a broadcaster joins the transmission. We can’t wait to play our part to broaden the impact of sevens rugby.”
Sunset+Vine’s team will be led by Executive Producer Helena Sykes, with Mark Dennis as Director of Technical Operations and Adeline Lee as Production Executive.
Staff Reporter
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