Sunset+Vine is working with world governing body World Sailing to relaunch The World Sailing Show.

The World Sailing Show is the official global TV and digital series of governing body World Sailing. Content spans sailing activities from the Olympics, America’s Cup, SailGP, The Ocean Race, World Match Race Tour, Vendée Globe and 52 Super Series as well as the best of inshore, offshore, grand prix, match racing and global records.

Sunset+Vine and World Sailing have signed a two-and-a-half-year contract running from May 2022 to December 2024, at the end of the Paris 2024 Olympic cycle.

The monthly 26-minute series is being distributed globally by Sunset+Vine’s Media Partnerships division with a target of 60+ global broadcasters and digital channels. The series will also be published on the World Sailing YouTube channel and will have a social campaign across World Sailing’s social channels where bespoke content, clips and stories will be published.

“This is an important initiative for World Sailing as the world governing body,” says David Graham, ceo at World Sailing. The show will reach “the global sailing and sporting community, providing a platform to show the best of our sport to a worldwide audience. It is a chance for sailing to be seen alongside other major sports on the global broadcasters and digital channels worldwide as we promote sailing and World Sailing initiatives.”


Pippa Considine

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