ITV has announced a shake up of the scheduling and production of its Daytime shows including Good Morning Britain, Lorraine, Loose Women and This Morning.
The changes will reportedly result in around 220 of 440 staff involved in the production of the shows at ITV Studios losing their jobs.
From January 2026, Good Morning Britain will be extended by 30 minutes to run from 6am to 9.30am daily and will be produced by ITV News at ITN at their base at Gray’s Inn Road. GMB will be made by a team within ITV News at ITN.
From 2026, Lorraine will be cut from one hour to 30 minutes running from 9.30am-10am across 30 weeks of the year rather than 52. During the weeks Lorraine is not on air, Good Morning Britain will run from 6am to 10am.
This Morning will remain in its 10am-12.30pm slot on weekdays throughout the year. Loose Women will be in the 12.30-1.30pm slot on a seasonal basis for 30 weeks of the year “the schedule it occupied for over a decade until 2016.”
Lorraine, This Morning and Loose Women will continue to be produced by ITV Studios and will be broadcast from a “new location” in central London. ITV Studios is consulting with its Daytime teams about a proposal that from 2026 would see the three editorially distinct shows produced by one team sharing resources and operations.
Kevin Lygo, Managing Director of ITV’s Media and Entertainment Division, said: “Daytime is a really important part of what we do, and these scheduling and production changes will enable us to continue to deliver a schedule providing viewers with the news, debate and discussion they love from the presenters they know and trust as well generating savings which will allow us to reinvest across the programme budget in other genres.
“These changes also allow us to consolidate our news operations and expand our national, international and regional news output and to build upon our proud history of trusted journalism at a time when our viewers need accurate, unbiased news coverage more than ever.
“I recognise that our plans will have an impact on staff off screen in our Daytime production teams, and we will work with ITV Studios and ITN as they manage these changes to produce the shows differently from next year, and support them through this transition.
“Daytime has been a core element of ITV’s schedule for over 40 years and these changes will set ITV up to continue to bring viewers award winning news, views and discussion as we enter our eighth decade.”
Staff Reporter
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