Hearst Networks is partnering with Spirit Studios to develop and produce a new digital-first slate of premium shows focused on history.
Under the partnership, Spirit Studios will produce the slate, with Matt Campion as Executive Producer for Spirit Studios and Sam Pearson as Commissioner and Executive Producer for Hearst Networks.
The collaboration builds on the success of Ed Gein: Original Psycho and “signals Hearst Networks’ continued investment in high-quality, creator-led storytelling” that complements its established television portfolio. The first project will launch within a new history-themed vertical, “blending documentary depth with personality-driven, entertaining storytelling designed specifically for digital audiences.”
The slate will feature a celebrity host alongside subject-matter experts and emerging creator talent.
Heather Jones, Chief Creative Officer, EMEA at Hearst Networks, said: “Our partnership with Spirit Studios reflects our ambition to expand into dynamic digital formats. The genre has a passionate and loyal audience, and this brand-new slate allows us to extend that engagement beyond linear television through bold, visually driven storytelling that we hope will catch fire with history fans across the globe.”
Spirit Studios’ co-founders Matt Campion and Peter Cowley added: “Our partnership with Hearst Networks marks another major milestone in Spirit Studios’ mission to build true IP360 brands. Having worked together with Hearst Networks for the past three years on series like Missing Presumed Dead and Ed Gein: Original Psycho, we’ve developed a strong relationship rooted in a shared belief in the future of multi-platform storytelling. We’re thrilled to be launching this new factual brand together and excited about what we can build across podcasting, digital video and television.”
Jon Creamer
Share this story
