Sony has announced that its 360 Virtual Mixing Environment (360VME) technology is now available to customers in the UK through HHB Communications.
Sony has partnered with HHB Communications to offer 360VME to its UK customers. HHB’s London studios will provide measurement services and dedicated software to customers and creators from September 2025.
360VME allows users to experience an immersive, high-precision studio environment through headphones from virtually anywhere. Designed to replicate the acoustic field of top-tier studios, 360VME “empowers professionals to make confident mixing decisions in any location without compromising on quality.”
Adrian Price-Hunt, Head of Sony’s Personal Entertainment Business in Europe said: “360VME has already transformed workflows for music and audio professionals in other markets, and we’re excited to bring it to the UK with the support of our partners at HHB. With our strong heritage in audio technology, Sony is committed to pushing the boundaries of innovation within this field. We are thrilled to set a new standard for the way immersive content is mixed and experienced and look forward to seeing how creators bring this transformative technology to life.”
John Johnson, CTO of HHB said: “HHB is delighted to partner with Sony to bring 360VME technology to customers in the UK. We see 360VME as an incredible tool for immersive audio workflows in Music, Game, Film and Television content creation.”
360VME has already been adopted by music producers, mixing engineers and post-production specialists worldwide, with use cases spanning music recording, immersive audio, and broadcast applications.
Sony’s range of pro-audio kit, including professional headphones, further enhance the 360VME experience. The MDR-MV1 open-back monitor headphones have been developed with Sony’s professional audio expertise and designed to provide the best experience for creators working with 360VME. Optimised for spatial sound, and an ultra-wide frequency range from 5Hz to 80kHz -powered by a custom-developed driver- the MV1 authentically reproduces the sound field with high precision, The lightweight, comfortable design allows for long mixing sessions for hours on end.
Staff Reporter
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