Sky Sports has struck a three-year deal with the FA to become the primary broadcaster of the Barclays Women’s Super League (BFAWSL) from September 2021.
The deal will see Sky Sports show at least 35 games exclusively live per season and strengthens the broadcaster’s football and women’s sport offer which includes the Premier League, English Football League, the Scottish Premiership and UEFA qualifiers as well as wide range of women’s sports.
The acquisition is the first commercial broadcast deal of its kind for the FA-owned league, considered to be the best women’s league in Europe and, arguably, the world.
Sky Sports will now begin a recruitment process for on and off-screen production team as part of the plan to align BFAWSL with the broadcaster’s other big sporting leagues and events.
Sky said BFAWSL will get the full Sky Sports treatment with lengthy build-ups and reaction to all live matches, plus daily news from the competition across Sky Sports News and Sky Sports digital platforms.
Rob Webster Managing Director, Sky Sports said: “We look forward to working with The FA and building a close partnership that helps grow the women’s game now and for future generations. With the addition of the Barclays FA Women’s Super League, Sky Sports truly is the home of football.”
Kathryn Swarbrick – FA Director of Commercial and Marketing said: “This is a multi-million pound commitment from Sky that is going to help push the women’s game on even further and support our ambition of having the best professional women’s sports league in the world.
Sky Sports and NOW will show at least 35 BFAWSL matches, the BBC have 22 matches and the remaining matches will be available on the FA Player.
Jon Creamer
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