Sky has announced a new five-year partnership with the Women’s Professional League Ltd., securing the rights to show nearly 90% of all Women’s Super League matches from the 2025/26 season.

Sky will broadcast 118 matches from the Women’s Super League every season, up more than three times the number of games currently, with 78 fixtures shown exclusively. Sky will have over 75% of first picks plus all matches from the closing weekend exclusive to Sky.

Dana Strong, Group CEO, Sky, said: “This is an incredibly exciting and significant moment for women’s sport. The longer-term partnership reflects our commitment to women’s football and provides the platform for us to keep working with the WPLL to bring in more fans, grow the game and create the most entertaining and competitive women’s football league in the world.  As the home of sport, Sky is already by far the biggest investor in women’s sport in the UK and Ireland, and this new partnership further demonstrates our backing of elite female athletes. We look forward to telling their stories and inspiring the next generation of fans.”

The new partnership also gives Sky the option to show matches from the Women’s Championship and Women’s League Cup, including the Final. This brings both competitions onto Sky for the first time.

Sky Sports will continue to commit “marketing spend, production budget and promotion” across its platforms to increase viewing and fandom for the women’s game including dedicated social media content across Sky Sports’ WSL TikTok and Snapchat accounts.

Jon Creamer

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