Sky is to bundle Disney+, HBO Max, Netflix and Hayu into a single Sky TV subscription.

The apps will sit alongside Sky Originals including Saturday Night Live UK and Under Salt Marsh, and Sky Exclusives like Heated Rivalry.

New customers will be able to get Sky, HBO Max, Disney+, Hayu and Netflix together as part of Sky Ultimate TV from £24 a month. Existing customers will get easy access as part of their Sky TV subscription, with over £20 worth of streaming apps included each month.

From launch, HBO Max Basic with Ads will be packaged together with NOW Entertainment, included at no extra cost for existing customers and integrated into the NOW platform.

“This marks a new era for Sky and NOW. In a world-first, we’re bringing together Sky, Netflix, Disney+, HBO Max and Hayu into a single Sky TV subscription. Nowhere else offers this breadth of incredible entertainment in a fully integrated experience, with everything customers love watching side by side so viewers can jump from show to show with ease.” said Sophia Ahmad, Chief Consumer Officer at Sky. “Millions of existing customers will get easy access to this new line-up as standard at unbeatable value. All NOW Entertainment customers will get access to HBO Max, included at no extra cost, fully integrated within the NOW app. We’re proud to continue Sky’s legacy of innovation, making it easier than ever for people to enjoy the very best entertainment and best experience, all in one place.”