Camera hire company Shooting Partners and sister company, AV supplier Anna Valley, have merged under the Anna Valley brand.
The two companies were subsidiaries of the Shooting Partners Group which launched in 1989 as a camera-hire business and expanded to include AV technology with the acquisition of Anna Valley in 2000.
The announcement comes three years after the Shooting Partners Group underwent a management buyout and follows business growth in existing and new markets. In 2017 the group also purchased live event specialists, Matrix UK Solutions which remains unaffected by the rebrand.
The company says the decision to bring Shooting Partners into the Anna Valley stable is due to the convergence of the audio-visual and broadcast sectors and the increasing use of professional camera equipment in the events and corporate markets.
The rebrand will also address brand confusion in markets where both Shooting Partners and Anna Valley previously operated, particularly in the entertainment sector.
Anna Valley will now offer an end-to-end, production-to-presentation service.
“2019 marks our thirtieth year of operation in the video production and AV sectors,” said Anna Valley Managing Director, Steve Jones. “The company has grown significantly over the last three decades and it’s appropriate for the brand to be updated to reflect our current state, future plans and changes in the market. We believe that combining our considerable video production expertise, knowledge and technology with our equally impressive capabilities in the audio-visual presentation industry will strengthen our position in the market and improve our ability to provide the very best video technology support in any sector.”
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