Founder and CEO of Barcroft Studios, Sam Barcroft, and COO Caspar Norman, are to leave the company after overseeing the integration of the business into Future PLC since its acquisition in 2019.

They will leave in December this year.

Future plc has announced that Alex Morris (pictured), Barcroft’s Chief Creative Officer will take over the day to day running of the production company and will also lead Future Studios.

John Farrar, Barcroft Studios Creative Director will support Morris in his new expanded role, providing creative input to Future Studios whilst continuing to run the TV division and lead on projects for external clients including Channel 4, Discovery and Snapchat.

Following the recent acquisitions of Barcroft Studios and TI, Future now owns and operates over 200 content brands and has a social media community of over 127m followers across platforms including Facebook, YouTube and Snapchat.

“This is a new era – Future Studios will redefine how we engage with our global audience” said Claire MacLellan, COO Future plc, “The integration of Barcroft’s unrivalled expertise in video into Future’s world-leading specialist brands will help us create never-before-seen experiences for our customers and enrich our brands in a way that will excite users and partners alike. Future Studios marks the next evolution in video at Future following our acquisition of Barcroft and we are thrilled by the talent and potential that comes with it.”

Alex Morris, Barcroft Studios Chief Creative Officer said “I’m excited to build on the strengths of both Barcroft and Future under this new structure. There is a huge opportunity to leverage the group’s substantial media brand portfolio in video and TV.

Barcroft Studios CEO Sam Barcroft said ”Over the last 17 years I’ve assembled the UK’s best and brightest original video team. It’s been the most incredible adventure. It’s time for me to stand aside and cheer them on as they begin an exciting new chapter. A huge thank you to all those who were kind and supportive along the way. It’s finally time for me to buy you that drink!”

Jon Creamer

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