S4C International has appointed Claire Urquhart to head up a new Commercial Content Fund.

The fund, part of S4C International’s commercial line, will support projects with commercial potential including drama, premium factual and children’s content.

It’s aim is to “seek out creative partnerships that take bigger and bolder Welsh content out to the world.”

Urquhart previously established her own company Silver Strand to create commercial content for the international market and has previously held Head of Development roles at BBC Features and Formats and several leading independent production companies.

Claire Urquhart said: “I’m excited to be taking on this role. I know the challenges producers face in getting big ideas over the line but I also know the rewards are huge.

“I can’t wait to see the brilliant projects that emerge from this fund. I’m also looking forward to meeting the production community in Wales and working closely with them.”

Urquhart will be working alongside the S4C Commercial Team, Chief Finance Officer Sharon Winogorski and Chief Operating Officer Elin Morris.

She will also work closely with the S4C Commissioning team led by Chief Content Officer Llinos Griffin-Williams and overseen by S4C Chief Executive Sian Doyle.

Sian Doyle said, “It’s a pleasure to be able to welcome Claire to S4C. She brings with her a wealth of experience, ideas and knowledge that will be invaluable to us as we launch the fund. I’m confident that the fund will be a huge boost to the creative sector in Wales and play an important part in S4C’s plans for the future.”

Claire Urquhart said: “I want to harness this momentum by stimulating creativity, supporting collaboration and driving commercial success. Whether it’s securing rights to a top-selling book, creating a pilot in a popular genre, or scaling up an exciting production – the team will look at projects on a case by case basis. All we ask is to bring us your biggest and best ideas”

The fund will launch officially in the coming months with full details of what it offers and how to apply.

Jon Creamer

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