Pro Motion Hire has spent £400k on new kit, including Sony PDW-F800 and PDW-700 cameras, to gear up for international demand for cameras and equipment for reporting on the Royal Wedding.
Azule Finance provided the funding for Pro Motion Hire’s investment, which comes on the back of a 50% surge in camera hires leading up to the Royal Wedding. Amongst its new international customers, the hire company is supplying news teams from Network 10 in Australia with Sony PDW-F800s.
“In the days running up to the Royal Wedding, our entire stock of cameras and decks will be out in action across the capital,” says Pro Motion Hire md Duncan Martin. “Over the last six months we’ve been working closely with Azule Finance to expand and balance our kit portfolio. We needed to capitalise on this huge broadcast opportunity without over-extending our catalogue for what is essentially a week-long surge in activity.”