Pulse Films has hired executive producer and former BBC commissioning editor, Diene Petterle, as Global Creative Director of Non-Fiction.

Formerly a creative director at Darlow Smithson, Petterle executive produced premium documentaries including ITV feature doc “In Cold Blood,” which won an International Emmy Award.

In her role as Global Creative Director of Non-Fiction at Pulse Films, Diene Petterle will focus on “developing and delivering an innovative premium slate of factual programming and documentaries.” She will also look to expand the company’s international portfolio in Latin America.

Marisa Clifford, CEO & Co-Founder said, “Diene brings a wealth of experience to Pulse Films that will help to bolster our position as one of the leading non-fiction producers, both domestically and internationally. Her experience as a commissioner and executive producer will be invaluable in finding new captivating and untold real stories, told through a diverging lens that Pulse Films is renowned for.”

Diene Petterle commented, “Pulse Films is a dynamic production company that has recently secured some huge commissions with global streamers and mainstream broadcasters. With a strong record of producing award-winning feature documentaries, sought after by Sundance and other major festivals, as well as hit series on streamers, I am excited to continue building on this strong brand to further create more meaningful, high quality non-fiction programming that appeals to audiences worldwide.”

Pulse Films’ recent non-fiction projects include high-profile reunion show “Harry Potter 20th Anniversary: Return to Hogwarts,” produced for HBO Max; the Hulu and Sky co-production true crime feature documentary, which launched last night in the UK as The Sleepwalker; investigative sports documentary “VICE Versa: College $ports, Inc” and music feature documentary “Meet Me in the Bathroom,” based on Lizzie Goodman’s bestseller, which features in competition at this year’s Sundance Film Festival.

Since leaving DSP last year, Petterle developed and sold a premium series to a major streamer through her company, Petterle Films, in co-production with Wall to Wall. At Icon, she executive produced “Unknown Amazon” which won an Environmental Media Award and a new format for Nat Geo which has since been recommissioned.

Whilst at the BBC, she was responsible for commissions including BAFTA Award-winning “Who Do You Think You Are?” with Danny Dyer, ratings hits “Fifteen Billion Pound Railway,” “The Doctor Who Gave Up Drugs” and Steve Backshall’s popular expedition series “Extreme Mountain Challenge” and “Down the Mighty River.”

In addition to Petterle, Samira Sorzano joins Pulse Films as Global Communications Director.

Samira Sorzano has also joined Pulse Films as the new Global Communications Director.  Based in the company’s London office, Sorzano will oversee PR and communications for Pulse Films’ global offices in London, Los Angeles, New York, Berlin and Milan, and all of the company’s divisions including Film, both scripted and factual Television, Branded Entertainment, Music and Commercials. Most recently, Global PR Lead for Fremantle in London, Sorzano also served as Vice President of Press for Banijay Rights.

Both Diene and Samira report into Marisa Clifford, CEO (UK/Europe) & Founder, whilst working closely with Thomas Benski, CEO & Founder.

In addition to Petterle, Samira Sorzano joins Pulse Films as Global Communications Director.


Jon Creamer

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