Cannes Lions Grand Prix winner, Van Wichelen, was named the third most awarded director at Cannes Lions 2022, he’s behind films for global brands including Spotify, Decathlon, Swatch, and Adidas.
Van Wichelen has a background in advertising and a Master’s in Film Direction from LUCA School of Arts. Pulse says he combines a “sharp creative eye with an instinct for strategy” and that his work “consistently blurs the line between short-form cinema and commercial content” with recognition from D&AD, CLIO, The One Show, and Eurobest.
In comedy, he has created spots like Ligue Cardio, Voo Wifi Dance, and Feet “showcasing his playful tone and rhythmic energy” and has made spots exploring themes like “mental health, inclusivity, and social impact” with collaborations with organisations like Psychodon and Special Olympics.
Sidney Van Wichelen said: “Joining Pulse felt like an easy and obvious decision. The company has built a long-standing reputation for producing bold, standout films, exactly the kind of work I want to be making. What truly excites me is the opportunity to collaborate with some of the most talented creatives in the industry. Producers with deep experience and vision I’ve felt a strong sense of trust and alignment from the start.”
Pulse MD, Jamie Walker added: “Sidney’s work is both funny and sensitive, telling stories that are emotionally charged, honest and often surprising. He brings a sense of clarity and intention to everything he directs and we are thrilled to welcome him to Pulse and make some magic”.
Jon Creamer
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