Hire firm Procam has announced a new division, Procam Projects to service multicamera, fixed rig, robotics, mini cam projects, car rigs, and portable production units.

The new operation will be led by former HotCam employees, Vicky Holden and Dan Studley. Vicky assumes the position of Procam Projects Managing Director and Dan joins as Group Technical Director.

Adriano Martelli is promoted to Senior Project Manager, whilst a number of new engineering appointments will be announced in the coming weeks.

The new team will have access to £1.2m for immediate requirements, which will include the upgrade of all PPUs to 4K. Further investments will be made in fibre infrastructure and workflow solutions, such as the Quadrus system to further improve multicamera and fixed rig productions, with funds being set aside for product development.

Holden and Studley’s credentials include having worked on shows including The X Factor (Thames/ITV), Britain’s Got Talent (Thames/ITV) and The Only Way Is Essex (Lime Pictures/ITVBe).

They will work across Procam operations in London, Manchester, Glasgow, Edinburgh and New York to offer project management and technical solutions to broadcasters, production companies, and blue chip organisations.

Already in the works for the team are a range of projects across music, entertainment, reality and live production.

Holden, who will be based in the new Projects facility in London, said: “Having heard about Procam’s reputation for its great service to clients, I knew it was a company where my passion and skills would be welcomed. I am excited to a part of this new chapter in Procam’s journey and play a key role in developing high quality solutions for clients.”

Dan Studley, Group Technical Director, said: “I am thrilled to be a part of the new Procam Projects division. My whole career has been spent providing technical management for productions and I look forward to working with the team to provide companies with the best technical solutions.”

“This is a landmark moment in the history of production facilities in the UK,” said John Brennan, Group CEO, of Procam. “This development further enables the Procam Group to meet the scale and ambition of modern productions.”

Jon Creamer

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