The Pretzel Group has appointed Pj Bickford and Jamie Davis as Co-Chairs across the organisation, formalising shared leadership across its portfolio of creative, financial and media businesses.

Pj Bickford is Founder and Chief Executive of Pretzel Films, the London-based production company established in 2004 “that has become known internationally for cinematic brand storytelling and documentary-style content.”

Jamie Davis brings extensive senior leadership and film industry experience to the role. As a Creative Director across Pretzel, Pretzel & Peggy and Coinkydink, he has played a central part in building and shaping the group’s strategic and creative output for clients and partners.

Their role as Co-Chairs spans Pretzel Films, Pretzel & Peggy, Pretzel Entertainment, Pretzel Studios and Coinkydink Ltd, “reflecting the group’s integrated approach to content production, financial services, publishing and intellectual property development.”