Panavision has announced that Kimberlee Alexander is joining the company’s Vancouver office as Director of Sales and Market Development.

Reporting to Johanna Gravelle, Managing Director of Panavision Canada, Alexander will focus on growing new business and building and sustaining long-term industry relationships, including supporting the activation of sponsorship and partnership opportunities within the British Columbia industry.

Her 20 years of experience includes roles as Vice President of Sales and Marketing for Vancouver Film Studios and Head of Sales and Marketing for Umedia VFX. She is also a member of Screen BC.

“I am thrilled to welcome Kim to the Panavision team and to work closely with her,” said Gravelle. “Kim brings a unique and valuable perspective to this new role. Our industry is evolving rapidly, and it is essential that we evolve with it. Kim’s experience and leadership will be instrumental as we navigate this shifting landscape.”

Sherri Potter, Panavision’s Chief Revenue Officer, adds, “Kim’s expertise will be vital to Panavision’s continued growth in British Columbia. Her strong relationships, leadership skills, passion for fostering brand growth and knowledge of the industry all make her an invaluable addition to our Vancouver team.”

“Panavision is known around the world for excellence and innovation, and I’m so excited to help build on that legacy within British Columbia’s film and television industry,” said Alexander. “This province is home to a vibrant filmmaking community, and Vancouver is a world-class production hub. I look forward to working closely with that community to reinforce Panavision’s commitment to their creative visions as we all navigate the industry’s evolving landscape together.”

Recent projects serviced by Panavision Vancouver include the new Netflix feature Remarkably Bright Creatures, the 20th Century Studios production Mike & Nick & Nick & Alice, the Searchlight Pictures release In the Blink of an Eye, and A24’s The Smashing Machine.

Staff Reporter

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