Panasonic has withdrawn from this year’s upcoming IBC show in Amsterdam in September.

Panasonic is among a few major manufacturers who have so far announced their withdrawal for the annual kit show over ongoing concerns about COVID-19.

Instead, Panasonic says it plans to focus on online initiatives, with the launch of its own Technology Experience Zone to “help share expertise and information for the industry.

“It has been a very difficult decision. As much as we look forward each year to welcoming visitors at this important industry event, we must prioritise the well-being of our staff, partners and attendees. In the meantime, we will focus on creating additional activities and work with partners and industry leaders to continuously develop new content for our Technology Experience Zone, including live streaming, webinars, video podcasts and training. We will further expand our offering and aim to provide online virtual experiences to ensure our customers can stay in touch with the latest news from Panasonic Broadcast & ProAV,” said André Meterian, Director of the Professional Video Systems Business Unit for EMEA.

For more information about the Panasonic Broadcast & ProAV Technology Experience Zone visit: https://business.panasonic.co.uk/professional-camera/Broadcast-and-ProAV-Technology-Experience-Zone

Jon Creamer