OpenAI chief exec, Sam Altman, has held a series of meetings with Hollywood studios to showcase the company’s AI video generation tech, Sora, according to a report in The Financial Times.

According to the paper, Altman held meetings with studios including Warner Bros Discovery, Paramount and Universal to showcase the technology and to “allay fears the artificial intelligence model will harm the movie industry.”

Last month, OpenAI released a series of videos showcasing Sora’s ability to create video from simple text prompts, see our report here. The company has since released a series of videos created by filmmakers giving their first impression’s of the tech, see those here. 

The Financial Times reported that, at this stage, Altman was gathering opinion on when and how the tech could be released fully. It currently only generates videos of up to a minute and still has limitations on what it can realistically render.

The meetings come at a time when studios have recently signed agreements with both Hollywood writers and actors following last year’s strikes with protections in place in their contracts regarding the use of AI.

The Financial Times quoted an unnamed studio exec involved in the talks, who said: “There have been no meetings with OpenAI about partnerships. They’ve done demos, just like Apple has been demo-ing the Vision Pro. They’re trying to get people excited.”

Jon Creamer

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